Creativity and distinction in the hotel business is essential to success. Hotel designers around the world have discovered the growing need for individuality in hotel spaces. Every day, hotel owners are ...
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Here's yet another twist in the ongoing saga of restaurants setting up shop in "non-traditional" locales: an upscale eatery has opened in a luxury car dealership in California. The Bistro 33 Rocklin restaurant is a joint venture by Mercedes-Benz Rocklin and SRO Inc., owners of such fine dining establishments as Bistro 33, Riverside Clubhouse and Tre.
The partners said the idea for the restaurant/dealership was born a year ago, during a dinner at SRO's Bistro 33 in El Dorado Hills, Calif. "While enjoying a meal, and looking across the lake at our dealership situated in Town Center, we thought why not bring two great brands together under one roof," said George Grinzewitsch Jr., owner of Von Housen Automotive Group, the parent company of Mercedes-Benz of Rocklin.
The contemporary building housing the dealership and restaurant features futuristic dark blue columns rising to a thin aluminum clad soffit and fascia. Inside, a stairway of wood treads and stainless steel surrounds the elevator which pierces the second floor to bring guests to the Mercedes displays on a curved second floor balcony.
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