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U.S. Hotels Face Tough Times in 2009

(October 2008) posted on Fri Oct 24, 2008 EDT


The coming year is likely to be a challenging one for the U.S. hotel industry, but things should starting look up in 2010, according to Smith Travel Research's annual industry forecast. A heavy construction pipeline in 2008 means next year will see a decrease in new-build hotels. STR is calling for a 2.4-percent year-over-year increase in supply and a 1 percent decrease in demand. "In 2008, the increases in supply built to a crescendo as the year went on," says Randy Smith, ceo of STR. "The deeper we get into 2009, the fewer new hotel rooms we will see enter the industry." But in 2010, STR says the development pipeline should start filling up again, with a 1.2 percent increase in supply and a 0.6 percent increase in demand.

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