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Michaelangelo L’Acqua to seek new ways of integrating music into guests’ experience
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W Hotels Worldwide said it has hired international music expert Michaelangelo L'Acqua as its first-ever global music director. L'Acqua will serve as a strategic advisor for the 33-property W brand, strengthening W Hotels' presence within the music community, including producing the soon to be released seventh edition the W Hotels CD, attracting partnerships within the music industry, and identifying ways to further integrate music into the W guest experience globally.
“Like fashion, which is also a passion of the W brand, music is a global language that is always evolving and reinventing itself,” said Eva Ziegler, global brand leader, W Hotels Worldwide and Le Méridien. “This helps us connect to our loyal jet-setting guests, who are always looking out for what's next and what's new, and Michaelangelo, who shares both of these passions with us, is the perfect fit to help us globally attract and implement music into our hotels in a credible way and engage guests and locals alike.”
L'Acqua, a graduate of The New School Jazz & Contemporary Music Program, began his career as music director of Gucci and Yves Saint Laurent in 1999. Over the years, he produced more than 150 fashion shows in Paris, Milan, Berlin and New York for such brands as Ralph Lauren, Tommy Hilfiger, Michael Kors, John Varvatos, Jil Sander, Chanel, and Diane von Furstenberg.
As a recording artist working under the name “Onda,” L'Acqua has scored and licensed music for nearly 200 commercials, including campaigns for Revlon, Cotton Inc. and Old Navy. He also served as a producer on The Isley Brothers' “Taken To The Next Phase” remix project for Sony Music Entertainment's Legacy Recordings, and recently executive produced a concept record for EMI/Capitol Records, “Re:Generations: the Nat King Cole Remix Project,” bringing on board such artists as Cee-Lo, The Roots, will.i.am with Natalie Cole, TV On The Radio and Brazilian Girls.
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