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Starwood Hotels & Resorts Worldwide Inc. has promoted Eva Ziegler to global brand leader for W Hotels Worldwide. In that role, Ziegler will lead the flag's global development and growth strategy.
W Hotels plans to triple its footprint by 2011, with properties scheduled to open in Bali, Barcelona, Doha, Dubai, Hollywood, London, Milan, Paris, Santiago, Shanghai, South Beach and Vieques Island. Ziegler will also continue in her role leading Le Méridien as that brand continues its relaunch globally.
"Eva's branding expertise and broad international experience will be invaluable to Starwood as we meaningfully launch W Hotels outside of North America," said Phil McAveety, executive vice president and chief brand officer, Starwood Hotels & Resorts. "As a highly experienced marketer and business professional who has spent her career working for international Fortune 500 companies such as Toyota and Coca Cola, Eva knows how to build distinctive and compelling global brands and adapt them to ensure they are locally relevant."
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