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Starwood chain expanding in China, India and Latin America
Starwood Hotels & Resorts Worldwide Inc. said it plans open 14 new Westin Hotels in 2010, and that much of that growth will occur overseas. “Today, the Westin brand is primarily in North America, with 70 percent of our portfolio in Canada and the United States,” said Nancy London, the vice president of the 160-plus unit upscale chain. “But looking ahead in 2010, Westin is poised to share its positive lifestyle messaging with travelers across the globe with new properties in China, India and Latin America.”
Planned openings for this year include The Westin Mumbai Garden City in India; The Westin Nanjing in Shanghai, China; The Westin Resort, Costa Navarino in Messinia, Greece; The Westin Austin at the Domain in Austin, Texas; and The Westin Sendai in Sendai, Japan.
Also in 2010, Starwood will debut the Westin brand in Peru with The Westin Libertador, Lima and expand the brand's footprint in Latin and South America with its fifth hotel in Mexico and its first in Mexico City, The Westin Santa Fe. In the next three years, Westin will open two additional hotels in Mexico and its first in Panama.
“The Westin brand has significant new-build opportunities in numerous emerging and fast developing economies,” said Simon Turner, Starwood's president of global development. “Within more mature markets like North America and Europe, however, we are seeing – and expect to continue to see – more, quality conversion opportunities realized as transaction activity increases.”
Posted Feb. 11, 2010
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