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Locale being co-designed by Rockwell and Softroom
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Yotel, an operator of “pod” hotels at three international airports, is moving ahead with its first city-center locale, a 669-room hotel in New York's Times Square. The flagship Yotel property is being co-designed by The Rockwell Group and Softroom, and will feature 170-square foot “cabins,” along with a restaurant, bar, meeting rooms, a Club Lounge and the largest hotel outside terrace space of any hotel in New York.
YOTEL ceo Gerard Greene said his chain offers an alternative “to boring and expensive hotels, by using radical design that offers the customer an exciting product and better value for money.” The New York hotel's rooms will feature luxury bedding, monsoon rain showers, purple mood lighting and “techno walls” featuring flatscreen TVs.
Following a major investment by partners IFA Hotel's & Resorts, Yotel has opened hotels at Heathrow, Gatwick and Schiphol, Amsterdam airports. The company said it planned to open other city-center locales, but did not disclose specific locales.
The Financial Times noted that the New York Yotel is the result of a $285 million forward-funded deal signed more than two years ago with U.S. real estate developer Related Cos. that wound up being delayed by the economic downturn. The hotel will be part of Related's $800 million residential complex on the Times Square site.
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